Management Team
Meet the dedicated leaders driving Reform Hospitality’s success, with decades of combined experience in hotel and property management.
Nicoletta Malak
Chief Executive Officer (CEO)
Leads company vision and growth across all hospitality verticals.
Danielle Aguierra
Vice President, Hospitality
Oversees guest experience, brand standards, and property performance.
John Rodriguez
Vice President, Sales
Drives revenue growth and strategic partnerships across markets.
Bhanu Sharma
Vice President, Technology
Leads digital transformation, systems, and innovation initiatives.
Sherry Merryman
Vice President, Finance
Oversees budgeting, reporting, and financial strategy.
Bernard Aguierra
Vice President, Operations
Leads day-to-day operations across the portfolio.
Beverly Bradely
Vice President, Operations
Focuses on property performance, compliance, and service quality.
Selva
Head of Finance Operations
Leads property accounting and finance operations.
Gary Wimberly
Vice President, Engineering
Oversees engineering, maintenance, and capital projects.